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For Interactive Marketing Professionals

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February 27, 2009

Benchmarks And Best Practices For European Online Video Advertising

an introduction by Nate Elliott

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Executive Summary

Our June 2008 Online Video WebTrack evaluated the state of European online video advertising by reviewing 583 online video clips and 137 in-stream ads across 49 sites. Interactive marketers have more opportunity than ever before to reach Internet users with video ads: More than 90 million European adults watch online video content each month, and the majority of European sites now offer in-stream ads. However, to take full advantage of this opportunity, interactive marketers must follow best practices and avoid a variety of common pitfalls.

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Nate Elliott

Technology

Sales, Marketing, & Product Strategy, Corporate Strategy, Marketing & Advertising, Interactive Marketing, Marketing Measurement

Industry

Consumer Technology, Digital Content, Media & Entertainment, Media & Advertising Trust

Geography

Asia Pacific, Europe, North America