For Interactive Marketing Professionals

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	January 8, 2010 (updated February 10, 2010) Benchmarks And Best Practices For European Online In-Stream Video Advertising The 2009 European Online Video Advertising WebTrack by Nate Elliott with Michael Greene, Kim Le Quoc, Emily Bowen	Average: 9  (1 rating)

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Executive Summary

Nearly half of European Internet users watch online video — and publishers have responded by supplying video content and supporting it with in-stream advertising. But while European marketers have more in-stream advertising opportunities than ever before, the quality of those opportunities varies widely. To gauge the value of in-stream ad inventory, interactive marketers must consider not just content quality but also a site's level of ad clutter and marketer opportunities for companion ads and sponsorships.

This is an excerpt

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