For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	January 4, 2008 Best And Worst Of Brand Building Web Sites, 2007: Luxury Accessories Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Luxury Accessory Brands by Ron Rogowski with Harley Manning, Steven Geller	Average: 10  (1 rating)

This is an excerpt

Executive Summary

The luxury accessories industry features some of the most recognized brand names in the world, like Chanel, Gucci, Louis Vuitton, Rolex, and Tiffany & Co. But how good is the brand experience offered by major luxury accessories Web sites? To find out, we graded the sites of five top brands on how well they communicate their Brand Image and deliver value to consumers (Brand Action). While two sites — Chanel and Rolex — passed our Brand Image tests, no site passed our Brand Action tests.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.