For Business Process & Applications Professionals

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	April 7, 2008 Best And Worst Of Career Web Sites Forrester Applies Its Web Site Review Methodology To 12 Companies by Zach Thomas with Adele Sage, Sharyn Leaver, Meghan Donnelly	Average: 10  (2 ratings)

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Executive Summary

Forrester applied its Web Site Review methodology to the career site experience at 12 firms: the four largest financial services firms, four largest retail firms, and four leading job boards. As a group, the job boards outperformed other industries, while financial services firms fell to the bottom of the list. Due to numerous flaws revealed through our evaluation, all sites received failing scores. Despite the many problems we uncovered with the Web experiences, we also found a number of best practices, such as Monster's functionality to check application status and Macy's clear job descriptions. To improve the career Web site experience, human resources (HR) process and applications professionals should seize the opportunity to differentiate their career site experiences by designing them with job seekers in mind.

TABLE OF CONTENTS

• Examining The Current State Of Career Web Site Experiences
• All 12 Career Web Sites Failed
• Flaws Occurred Across All Categories
• Among The Flaws, Career Web Site Best Practices Emerged

RECOMMENDATIONS

• Differentiate Your Career Web Site By Designing Explicitly For Job Seekers
• Supplemental Material
• Related Research Documents

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