For Content & Collaboration Professionals

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	January 26, 2010 The Best And Worst Of Site Search 2010 by Leslie Owens with Matthew Brown, Sara Burnes	Average: 8  (8 ratings)

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Executive Summary

Forrester reviewed the search functionality on the corporate Web sites of the top 50 US companies according to revenue. Almost all of the search engines executed queries very quickly, but the majority of sites barely passed our test. We encountered a few serious errors, such as broken links and top search results dated from 1999, as well as some best practices, such as parametric searching features that allow users to narrow their results. To improve on-site search, information and knowledge management (I&KM) professionals should test their integrated search functionality against what can be retrieved using popular Web search engines against their sites. Then they should start optimizing.

TABLE OF CONTENTS

• Search Is Part of Your Site's First Impression
• But Even Fortune 500 Companies Make Search Faux Pas
• See Your Site Through Stakeholders' Eyes To Spot Slip-Ups
• Use A Diagnostic Tool To Drive Bottom Line Results From Site Search

RECOMMENDATIONS

• Redeem Your Site Search With A Few Simple Steps
• Supplemental Material
• Related Research Documents

This is an excerpt

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