For Marketing & Advertising Professionals

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Executive Summary

Spam filters, consolidation, and falling prices have roiled the email marketing services industry in the past two years. As email marketing continues to mature, marketers will seek tighter integration with existing databases, campaign management technologies, and cross-channel strategies, spelling the end of email as a standalone marketing channel. Bigfoot Interactive and DoubleClick still lead the pack, while upstarts like ExactTarget and Postfuture have burst on the scene with strong offerings. As these vendors evolve to differentiate their capabilities, enhance their services, and offer multichannel marketing help, marketers will need to carefully match their needs to the vendor's total offering.

TABLE OF CONTENTS

• Email Marketing Faces New Growing Pains
• Defining The Evaluation Priorities
• Bigfoot And DoubleClick Stay On Top, New Entrants Come On Strong
• Use The Wave As A Tool, Not An Answer

WHAT IT MEANS

• Tech-Heavy, Integration-Savvy ASP Vendors Will Outlast Their Peers
• Supplemental Material
• Related Research Documents

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