For Analyst Relations Professionals

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	December 14, 2007 Best Practices For Building Strong Relationships With Client Advocate Analysts by R "Ray" Wang with Merv Adrian, Kevin Lucas, Meghan Donnelly	Average: 8  (1 rating)

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Executive Summary

Poor relationships with client advocates adversely impact deal flow, end user perceptions, and business partner mindshare. Analyst relations (AR) professionals should assess the state of each client advocate relationship using Forrester's four-phase relationship model. Forrester recommends 20 best practices across the four phases of AR-analyst relationships.

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