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	March 2, 2010 Best Practices For Introducing Social Technologies Demonstrate Value, Manage Risk by Rob Koplowitz with Matthew Brown, Sara Burnes	Average: 5  (9 ratings)

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Executive Summary

According to Forrester Research, 32% of organizations surveyed in our Enterprise And SMB Software Survey, North America And Europe, Q4 2009, have implemented or plan to implement social networking technologies in their enterprise in 2010. The data indicates the continuing maturation of social technology in the enterprise. Behind the data, Forrester has tracked a trend over the past several years that indicates that many organizations are introducing social technologies through a methodical process. The benefits of Enterprise 2.0 can be dramatic, ranging from better and faster access to information and expertise, to strategic competitive advantage driven by a fundamentally more innovative environment. Most organizations consider the challenges related to sociology to be far more challenging than those of technology. Smart organizations are addressing both in a systematic way that maximizes the opportunity for success.

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