For eBusiness & Channel Strategy Professionals

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Executive Summary

As companies look to boost their struggling — or brand-new — eBusiness operations, they have common questions: What are some of the fundamentals that all eBusiness leaders need to have in their arsenals? What common obstacles must be overcome when building a team or creating an effective strategy? We hear these questions frequently from eBusiness leaders operating online presences that are underfunded and lack strong support from IT and senior management, often leading to sites that don't yet engender customer loyalty. To help those firms take their eBusiness organization to the next level by learning from peers, we've identified and examined a high-performing segment from within our eBusiness and channel strategy professional panel, characterized by self-reporting high levels of support from within the rest of their organizations. The best practices uncovered from this group form a framework that will help move the needle for struggling — and burgeoning — eBusiness organizations.

TABLE OF CONTENTS

• The High-Support eBusiness Segment Reports A Strong Online Emphasis
• Lessons Learned: Best Practices In Responding To eBusiness Challenges

RECOMMENDATIONS

• Underperforming And Nascent eBusinesses, Take Heart — And Our Test
• Supplemental Material
• Related Research Documents

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