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	March 6, 2008 Best Practices in Networked Media Countering Audience Fragmentation by Barry Parr with David Card

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Executive Summary

This is a difficult time for content producers. The market is fragmented, growth is flat, and competitors are proliferating and innovating. In this environment, it is essential for content producers to focus on the things they do best, outsource everything else, and find new sources of revenue through services. New technologies and ways of doing business are making this easier.

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