Networked Media

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For eBusiness & Channel Strategy Professionals

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	August 7, 2007 Networked Media Thriving in an Intermediated World by Barry Parr with Amanda Guzman, David Card, Zia Daniell Wigder

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Executive Summary

Content producers have struggled with how to manage their relationships with intermediaries on the Web. While producers have tried limit the role of intermediaries, it is expanding. Content producers need a strategy to compete successfully in an increasingly intermediated media market.

TABLE OF CONTENTS
Executive Summary Users Depend on Intermediaries to Navigate the Media Intermediaries Will Dominate the Media Business Producers Must Become Networks to Thrive Case Studies Report Methodology

Executive Summary

Users Depend on Intermediaries to Navigate the Media

Intermediaries Will Dominate the Media Business

Producers Must Become Networks to Thrive

Case Studies

Report Methodology

This is an excerpt

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