For eBusiness & Channel Strategy Professionals

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	August 7, 2007 Networked Media Thriving in an Intermediated World by Barry Parr with Corina Matiesanu, David Card, Zia Daniell Wigder, Amanda Guzman

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Executive Summary

Content producers have struggled with how to manage their relationships with intermediaries on the Web. While producers have tried limit the role of intermediaries, it is expanding. Content producers need a strategy to compete successfully in an increasingly intermediated media market.

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