For Consumer Product Strategy Professionals

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	November 22, 2008 Mobile News Reaching Younger Users with Useful Information by Barry Parr with David Card, Bailey Liackman

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Executive Summary

Mobile continues to be the platform of the future for news media. News organizations recognize that mobile is an ideal context for the delivery of news, but implementation remains expensive and the path to profitability is uncertain. What should their mobile priorities be for 2009?

Key Questions

• How important is mobile for news?
• How important is location-based information to online users of cell phones?

This is an excerpt

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