US Fixed-Mobile Convergence Forecast, 2008 to 2013

For Consumer Product Strategy Professionals

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	November 10, 2008 US Fixed-Mobile Convergence Forecast, 2008 to 2013 Understanding Consumer Demand for FMC Voice Services by Julie A. Ask with Ina Sebastian, Doug Williams, Ina Mitskaviets

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Executive Summary

A slowing economy and higher unemployment rate will lead to more scrutiny of bills by consumers. Both a home phone and cell phone could become a luxury for some and lead to cord cutting in favor of a single-provider solution.

TABLE OF CONTENTS
Executive Summary FMC Addresses Main Consumer Concerns Regarding Cellular Plans Expected Strong FMC Adoption by Wireless-Only Households, yet Only Gradual Landline Substitution Focus on FMC as Customer Retention Tool in the Short Term Report Methodology

Executive Summary

FMC Addresses Main Consumer Concerns Regarding Cellular Plans

Expected Strong FMC Adoption by Wireless-Only Households, yet Only Gradual Landline Substitution

Focus on FMC as Customer Retention Tool in the Short Term

Report Methodology

This is an excerpt

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For Consumer Product Strategy Professionals

US Fixed-Mobile Convergence Forecast, 2008 to 2013

Understanding Consumer Demand for FMC Voice Services

Executive Summary

TABLE OF CONTENTS

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