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June 25, 2007 Mobile MusicTargeting Impulse Purchases and Purchasers for Over-the-Air Downloadsby Joe Laszlo with David Card, Zia Daniell Wigder, Thomas Husson |
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Executive Summary
An increasing number of consumers are adopting music-capable and music-optimized handsets, but the music and mobile industries are likely to find that use of music functionality fails to meet expectations.
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Executive SummaryThis is an excerpt
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