For Consumer Product Strategy Professionals

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	July 24, 2009 The Best Practices In Online Video Across Industries by Bobby Tulsiani with Mark Mulligan, Erik Hood	Average: 9  (2 ratings)

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Executive Summary

Today, 71% of the US online audience watches video on the Internet, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth. In this second report in our video strategy series, Forrester has identified the best and worst practices in online video across industries.

TABLE OF CONTENTS

• Online Video Is Being Used Across Industries
• The Worst Practices In Online Video
• A Checklist For Implementing Online Video

RECOMMENDATIONS

• Maximize ROI For Your Online Video Efforts
• Related Research Documents

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