For Customer Experience Professionals

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	September 13, 2006 Beyond Rich Internet "Applications" Small, Embedded Flash And Ajax Components Add Richness To Sites by Ron Rogowski with Kerry Bodine, Steven Geller	Average: 9  (2 ratings)

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Executive Summary

While rich Internet technologies — such as Flash and Ajax — can be used to build traditional rich Internet applications (RIAs), their strengths are not limited to the realm of enabling multistep, end-to-end user processes online. In fact, some of the most powerful implementations of rich Internet technologies are not applications at all. Small Flash and Ajax components embedded in otherwise static Web sites can significantly affect user experience when they close contextual gaps, provide for content and image manipulation, and give users more control over the online experience.

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