For Market Insights Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 26, 2007 Beyond the Survey Managing Customers' Unsolicited Feedback by Zachary McGeary with David Daniels

This is an excerpt

Executive Summary

Important feedback from customers can go unleveraged without a process for managing customers' unsolicited feedback.

Key Questions

• What is consumers' propensity to provide unsolicited feedback?
• How are companies managing customers' unsolicited feedback?
• How are technology vendors enabling and supporting unsolicited feedback management?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.