For Customer Experience Professionals

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	October 2, 2006 Blog Design Is Broken Poor Usability Undermines Potential Blog Value by Kerry Bodine with Ron Rogowski, Ross Popoff-Walker, Steven Geller	Average: 8  (1 rating)

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Executive Summary

As blogs become a staple of online culture, more and more companies are using them to humanize their organizations and build personal relationships with their customers. But most corporate blogs are fraught with usability problems — like confusing terminology and poor navigation — that hinder mainstream user adoption and regular readership. In order to tap the power of blogs, firms must understand their target users and the design shortcomings that currently make corporate blogs difficult to use.

TABLE OF CONTENTS

• Firms Are Blogging, But Not Drawing Regular Readers

RECOMMENDATIONS

• Grab Readership Through Good Design
• Supplemental Material
• Related Research Documents

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