For Interactive Marketing Professionals

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	October 21, 2008 Blogs, Bloggers, and Twitter Creating Good PR and Customer Conversations Without Breaking the Bank by Emily Riley with David Card

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Executive Summary

While blogs are becoming mainstream media for marketers and consumers, offshoots such as microblogging site Twitter are only starting to gain traction. Marketers are interested in how these new Web 2.0 tools might serve to forge better relationships with consumers and influencers.

Key Questions

• How are blogs and microblogs used by online audiences?
• What best practices must marketers follow when using blogs and microblogs?

This is an excerpt

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