For Consumer Product Strategy Professionals

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	November 18, 2008 Blu-ray in Europe Persuading HDTV Set Owners to Adopt Blu-ray by Laurence Meyer with Ian Fogg, Galina Naydenova

This is an excerpt

Executive Summary

The battle between high-definition (HD) DVD and Blu-ray finally ended in February 2008. The first occasion for vendors and retailers to therefore promote Blu-ray as the only format for watching HD video will be the year-end seasonal shopping period in 2008.

Key Questions

• How will Blu-ray adoption compare with DVD adoption in the long term?
• What are the purchase intentions of HDTV set owners with regard to Blu-ray players?
• What tactics should product and channel managers at vendors and retailers focus on to maximize near-term sales?

This is an excerpt

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