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	October 19, 2005 Blu-ray Will Win A Pyrrhic Victory Over HD-DVD Annoyance, Apathy, And Alternatives Will Keep Consumers Away by Ted Schadler with Josh Bernoff, Paul Jackson, Tenley McHarg

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Executive Summary

Two groups are competing for control of high-definition DVD formats to be launched in spring 2006. After a long and tedious run up to the launch, it is now clear to Forrester that the Sony-led Blu-ray format will win. But unless the HD-DVD group abandons the field, it will be another two years before consumers are confident enough of the winner to think about buying a new format DVD player. In the meantime, they will expand their video-on-demand (VOD), downloadable video, and Internet video habits.

This is an excerpt

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