For Interactive Marketing Professionals

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	January 21, 2009 Boost Organic Rankings With User-Generated Content by Evan J. Andrews with David Card, Shar VanBoskirk, Angie Polanco

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Executive Summary

User-generated content (UGC) is related to the content users search for — it's link-rich, which makes it very search-engine friendly. Marketers can leverage UGC to improve organic search results by using product reviews, social networks, blogs, discussion boards, video sites, and wikis to increase their site content, inbound, and outbound links. To start using UGC to aid search efforts, set a budget, apply existing search engine optimization (SEO) best practices, and preempt duplicate content.

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