For Consumer Packaged Goods Professionals

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	March 28, 2006 Boosting The Store IQ How New Retail Data Improves Manufacturer Performance In The Store by Christine Spivey Overby with Carrie Johnson, Brian Tesch	Average: 10  (1 rating)

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Executive Summary

Shoppers today demand more relevant store experiences, propelling consumer products manufacturers to work with retailers to customize brands, assortments, and promotions to specific shoppers and communities. As a result, manufacturers must boost their "Store IQ" by using new retail data, such as store-level consumption, to derive store-specific insights. But 68% of consumer products (CP) firms believe that retailers don't share the right types of data. Held back by cultural and operational realities, manufacturers will develop their Store IQ over three gradual phases: store visibility, store-level planning and execution, and strategic collaboration. New data warehousing and business intelligence (BI) technologies help manufacturers to take an incremental approach to using new retail data.

TABLE OF CONTENTS

• Brands Must Increase Relevance — Store By Store, Shopper By Shopper
• New Retail Data Streams Boost A Manufacturer's Store IQ
• CP Firms Boost The Store IQ In Three Stages
• New Vendor Solutions Support The Store IQ

RECOMMENDATIONS

• Getting Started On A Staged Store IQ Approach

WHAT IT MEANS

• The Store IQ Changes The CP Business Model
• Supplemental Material
• Related Research Documents

This is an excerpt

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