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For Interactive Marketing Professionals
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July 31, 2007 Brand AdvocatesCreating Rewarding Relationshipsby Emily Riley with Zia Daniell Wigder, David Card |
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Executive Summary
Advertisers often use viral campaigns and social marketing to encourage brand advocates to engage, create content, and spread messages.
Key Questions
- What characterizes brand advocates online?
- How can marketers successfully target and engage brand advocates?
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