For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 15, 2008 The Brand Delivery Optimization Imperative Tactics for Building Trust and Restoring E-mail Reputation by David Daniels

This is an excerpt

Executive Summary

Emerging e-mail accreditation and reputation management services are demonstrating the necessary return on investment, which further raises the table stakes for e-mail marketers to rapidly adopt a wide array of e-mail delivery optimization best practices.

Key Questions

• How well are marketers currently equipped to deliver, manage, and optimize their brands in the consumer's e-mail inbox today?
• Which e-mail delivery optimization tactics and infrastructure components are necessary parts of restoring trust in e-mail communications?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.