Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Interactive Marketing Professionals

Primary Analyst Photo Document Information Rate this Document

April 24, 2008

Branded Social Networking Pages

Best Practices for Successfully Engaging Users

by Nate Elliott

with David Card, Mark Mulligan

This is an excerpt

Executive Summary

In recent months MySpace has stepped up its advertising sales efforts across Europe and Facebook has begun to offer free branded pages to all advertisers. Even as marketers dive headlong into marketing on social networking sites, most remain unaware of which tactics have proven most successful—and of how to stay out of the deep end.

TABLE OF CONTENTS

itemExecutive Summary

itemBranded Social Networking Pages Are Rare, and Successful Examples Are Rarer

itemAs Branded Pages Become More Common, Advertisers Will Have Difficulty Breaking Through the Clutter

itemAdvertisers Must Encourage User Interaction and Rely on Advertising Rather than Word of Mouth to Generate Traffic

itemCase Studies

itemReport Methodology

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Nate Elliott

Technology

Customer Experience, Social Computing & Web 2.0, Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America