For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 13, 2006 Brandimensions Provides Vertical-Specific Brand Monitoring The Forrester Wave™ Vendor Summary, Q3 2006 by Peter Kim with Elana Anderson, Jennifer Joseph

This is an excerpt

Executive Summary

Brandimensions finishes as a Contender in our Forrester Wave™ evaluation of brand monitoring solutions. The vendor concentrates on brand monitoring specifically within online content and is focused deeply on three verticals: automotive, media, and pharmaceuticals. It has an extensive infrastructure that combines human and automated analyses for data collection and processing. The core product, brandintel, is a good fit for companies that want a high degree of human involvement in data collection and need industry-specific insights. Brandimensions does not include traditional media in its offering, but in its target verticals, it offers a good supplemental tool for consumer monitoring and measurement.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.