For Interactive Marketing Professionals

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	March 5, 2007 (updated March 13, 2007) Brands Should Embrace Search Engines And Comparison Web Sites Savvy, Affluent, And Trusting Shoppers Search Before Buying by Mary Beth Kemp with Jaap Favier, Michèle Bouquet, Olesia Klevchuk	Average: 8  (4 ratings)

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Executive Summary

The Net is the most popular product research medium for online consumers, beating even offline retail stores. Many valuable prospects use search engines and comparison Web sites; brand owners must lure them in with search marketing and advertising, and drive conversion with Web site redesign.

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