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	August 25, 2009 Brands Should Reach Gen Xers Through Word Of Mouth by Nate Elliott with Peter Sargent, Cynthia N. Pflaum, Emily Bowen	Average: 9  (1 rating)

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Executive Summary

The once "ambivalent" Generation X — adults ages 30 to 43 — has become a mainstay of the workforce. This generation has adopted social technologies and is highly vocal as nearly half tell their friends and family about products that interest them. Brands seeking to reach Gen X should factor into their marketing programs a way to reach them socially by creating platforms for them to spread word of mouth, encourage them to create content, and engage them in advocacy programs.

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