Broadband Customer Retention - Forrester Research

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For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 29, 2008 Broadband Customer Retention Combating Churn in a Competitive Market by Doug Williams with Julie A. Ask

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Executive Summary

Increased broadband competition and lower introductory prices are tempting consumers to switch broadband service providers (BSPs).

Key Questions

How loyal are consumers to their BSPs?
What is the impact of bundling on consumers' willingness to switch BSPs?
How can BSPs retain price-conscious customers?

This is an excerpt

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ALSO OF INTEREST

Digital TV Transition by Doug Williams, December 18, 2008
Service Integration by Doug Williams, February 25, 2008
Preventing DSL From Becoming The Next Dial-Up by Doug Williams, February 26, 2009

RESEARCH CATEGORIES

Analyst

Technology

Telecommunications Services, Data Services, Telecommunications Services By Region

Industry

Consumer Technology, Consumer Electronics, Consumer Telecommunications

Geography

Asia Pacific, Europe, North America

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