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	August 1, 2007 Broadband Subscriber Acquisition Converting AOL Dial-Up Subscribers by Mark Best with Joe Laszlo, Julie A. Ask, Doug Williams

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Executive Summary

Last year, AOL announced that it would not charge broadband customers for access to AOL content and services, while concurrently raising dial-up access rates to levels comparable or higher than many competitive broadband rates.

Key Questions

• What is the demographic profile of AOL dial-up users?
• Why do AOL subscribers remain loyal to AOL?
• How should broadband providers market to AOL subscribers?

This is an excerpt

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