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For Consumer Product Strategy Professionals

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November 3, 2008

Broadcast HDTV and Blu-ray in Europe

Changing Consumers' Expectations of Picture Quality

by Laurence Meyer

with Ian Fogg, Nathan Safran

This is an excerpt

Executive Summary

Broadcast high-definition TV (HDTV) is on track to expand in Europe, having launched in 2005. With more than two million movie discs sold and 3.1 million PlayStation 3 (PS3) consoles installed at the end of 2007, however, Blu-ray (having launched in Europe one year later in 2006) provides Europeans with an alternative to watch HDTV pictures.

TABLE OF CONTENTS

itemExecutive Summary

itemHD-Ready Set Adoption at Critical Mass, but HDTV Viewers and Service Lagging Behind

itemWeak HDTV Programming Will Inhibit Growth of Broadcast HDTV Market in Midterm

itemClear Communication, Education, and Coordinated Initiatives Will Clear up Confusion About HDTV

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Media & Entertainment, Consumer Media & Entertainment, Television

Geography

Asia Pacific, Europe, North America