For Consumer Product Strategy Professionals

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	October 5, 2007 BT and FON Partner to Share Home Broadband Connections JupiterResearch's Take by Ian Fogg with Mark Mulligan

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Executive Summary

Virtual Wi-Fi hotspot provider FON has been seeking ISP partners to increase the scale of its Wi-Fi network. Previously, FON's largest announced ISP partner was France's Neuf. BT's new partnership with FON allows BT's customers to share their broadband connections with strangers. Such customers can access FON Wi-Fi elsewhere for free.

Key Questions

• Why is BT partnering with FON?
• Which other ISPs have FON relationships?
• How does this deal affect other ISPs, especially given FON's over-the-top virtual network business model?
• Should mobile operators partner with FON?

This is an excerpt

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