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For Customer Experience Professionals

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November 29, 2006

Budgeting For Usability Lab Tests

Usability Vendors Report On Lab Testing Costs And Timelines

by Kerry Bodine

with Ross Popoff-Walker, Steven Geller

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Executive Summary

Forrester surveyed vendors who conduct usability lab tests of digital and physical products like Web sites, desktop software applications, and mobile phones. We found that, on average, these vendors tested 13 users per engagement, conducted tests over the course of two to three weeks, and charged $20,000 or less for this work. But project size and cost varied widely, from small tests (five users for less than $5,000) to massive engagements (120 users for more than $100,000). What will change in 2007? Usability vendors expect increases in both demand and cost.

This is an excerpt

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