For eBusiness & Channel Strategy Professionals

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	November 18, 2008 Building A Better Bank Web Site By Understanding How Consumers Choose A Bank an introduction by Brad Strothkamp	Average: 8  (1 rating)

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Executive Summary

Forrester has published a report to help financial service marketing leaders understand how consumers choose a checking and savings account provider. This report is also critical for eBusiness and channel strategy professionals. The basis for building an effective bank Web site is understanding what motivates shoppers to choose one provider over another.

This is an excerpt