For eBusiness & Channel Strategy Professionals

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	December 1, 2009 Building A Better Credit Card Web Site By Understanding How Consumers Choose A Card an introduction by Brad Strothkamp

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Executive Summary

Forrester has published a report to help financial service product executives understand how consumers choose credit cards. This report is also critical for eBusiness and channel strategy professionals. The basis for building an effective credit card Web site is understanding what motivates shoppers to choose one provider over another.

This is an excerpt