For eBusiness & Channel Strategy Professionals

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	February 8, 2008 Building An Online Healthcare Community Best Practices From Health Plans And Vendors by Julie Snyder with Carrie Johnson, Brendan McGowan	Average: 10  (2 ratings)

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Executive Summary

Consumers utilize online communities to talk about everything from their favorite new band, to the best hotels in the area, to current political views. Healthcare communities are now joining the mix, with consumers discussing living with a health condition, the stresses of caring for a loved one, and even how to fix the healthcare system. Health plan eBusiness professionals considering building out an online community have many questions to ponder. Should the community be an exclusive set of members or open to the public? What value will a community offer? How do I efficiently build and support an online community? To uncover best practices and create a stepped process for building an online healthcare community, Forrester spoke with health plans and vendors already seeing success in this space.

TABLE OF CONTENTS

• Measure The Social Needs Of Your Consumer Base To Set Community Tone
• Getting Started: Develop Online Healthcare Communities From The Ground Up
• Maintaining Your Healthcare Community: Keep Members Engaged And Happy
• Obtaining Value: Get The Most From Online Healthcare Community Content
• Related Research Documents

This is an excerpt

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