For Analyst Relations Professionals

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	December 3, 2007 Building Strong Analyst Relationships A Four-Phase Model For Driving Greater Value by R "Ray" Wang with Merv Adrian, Kevin Lucas, Emily Van Metre	Average: 9  (2 ratings)

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Executive Summary

Poor relationships with analysts adversely impact deal flow, mindshare, and product planning. AR professionals should drive their relationships through the maturity cycle to achieve optimal relationships with key analysts. Advanced AR programs should align analyst archetypes with the four AR/analyst relationship phases: establishing, engaging, influencing, and partnering.

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