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May 21, 2009 Building TV Communities Onlineby Bobby Tulsiani with Mark Mulligan, Erik Hood |
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Executive Summary
From consumer product goods to political candidates, everyone seems focused on trying to build communities online. With some of the most passionate fans, TV brands are in a perfect position to tap into the energy of their bases and build communities online. Forrester outlines the four primary types of TV communities that exist — TV aggregators, video portals, social networks, and branded destinations — and details how to succeed in building each.
This is an excerpt
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