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For Customer Experience Professionals

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July 27, 2004

Bush Site Mishandles User Errors

Forrester Applies Its Web Site Review Methodology To Bush's And Kerry's Sites

by Bruce D. Temkin

with Paul Sonderegger, Michelle Amato

This is an excerpt

Executive Summary

Forrester evaluated how well the Bush and Kerry Web sites recover from user errors. We found one major flaw: The Bush site fails to help users fix incorrect credit card information.

This is an excerpt

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RESEARCH CATEGORIES

Analyst

Bruce D. Temkin

Technology

Customer Experience, Web Site Design

Industry

Government

Geography

Asia Pacific, Europe, North America