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November 7, 2008 The Business-IT Expectation GapImportance Of Technology Is Not Matched By IT Effectivenessby Alex Cullen with Laurie M. Orlov, Bobby Cameron, Brandy Worthington |
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Forrester's 2008 business technology (BT) survey of 600 business executives reinforces what many IT executives may sense: While technology is very important to firms, IT is not expected to meet, nor does it succeed at meeting, the technology needs of the business. To close this expectation gap, IT organizations will need to set a baseline understanding of how IT is perceived in their own firm, communicate more effectively with business peers, and forge a more sharply etched partnership role that will move them closer to becoming a BT, not an IT, organization. Warning: Not to change is to lose ground.
This is an excerpt
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