For eBusiness & Channel Strategy Professionals

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	May 30, 2007 (updated July 17, 2007) The Business Case For Interactive Help In Financial Services Online Chat And Click-To-Call Should Be A Part Of Any eBusiness Strategy by Brad Strothkamp with Carrie Johnson, Brendan McGowan	Average: 9  (4 ratings)

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Executive Summary

Interactive help — which includes online chat and click-to-call — has come of age. That's a good thing, considering tomorrow's financial services shoppers will increasingly be found online. Financial firms contemplating their long-term eBusiness strategy need to consider the role of interactive help. Firms like E*TRADE Mortgage and Dell Financial Services have found such technologies to be an integral part of meeting their Web sales goals.

TABLE OF CONTENTS

• Tomorrow's Researchers Use The Online Channel — And Nothing Else
• Reaching Out To Consumers Who Won't Reach Out To You Online
• Four Factors Affect Success Using Interactive Help

WHAT IT MEANS

• The Future Of Interactive Help For Financial Services Firms
• Related Research Documents

This is an excerpt

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