For Customer Experience Professionals

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	March 12, 2007 The Business Case For Rich Internet Applications Simple Models Show The Business Value Of RIAs by Ron Rogowski with Harley Manning, Megan Burns, Jeffrey S. Hammond, Henry H. Harteveldt, Steven Geller	Average: 7  (6 ratings)

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Executive Summary

Rich Internet applications (RIAs) attract site owners' attention because users like them, they enable interactions that HTML can't, and they get results. Yet many site owners considering RIAs wonder if they're worth the investment even as many who already employ RIAs struggle to assess their true value. Our research and conservative models show that well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects.

TABLE OF CONTENTS

• RIAs Hold Great Appeal For Site Owners
• Models Surface The Value Of RIAs

RECOMMENDATIONS

• Craft An RIA Measurement Strategy

WHAT IT MEANS

• RIA Adoption Will Accelerate
• Supplemental Material
• Related Research Documents

This is an excerpt

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