For Media & Entertainment Professionals

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	August 5, 2005 The Business Of Video Games Understanding The Video Game Platform And Business Landscape by Paul Jackson with Jaap Favier, Manuela Neurauter

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Executive Summary

Video games are no longer just "you know — for kids!"; they're a $10 billion industry in the US alone. What technology, companies, and business models are involved? Six key categories of game-playing device are in widespread usage — with home video game consoles generating the lion's share of revenue. Console manufacturers, game developers, publishers, and retailers share the direct revenues, while other industries — like broadband providers and global brands — benefit indirectly.

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