For Travel Professionals

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	August 28, 2006 Business Traveler Behavior And Attitudes North American Consumer Technology Adoption Study by Henry H. Harteveldt with Sarah Rotman Epps, Brian Tesch	Average: 7  (1 rating)

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Executive Summary

Business travel is rebounding but is still below 2002 levels. That's why travel industry marketing, eCommerce, and distribution executives need to examine the ongoing metamorphosis of managed and unmanaged business travelers. The digital divide between the two groups is narrowing, but they're distinct in many other ways. For example, managed travelers are 78% more likely to fly than unmanaged travelers. The two groups plan and buy their trips in vastly different manners, with corporate booking engines finally seeing their day in the managed travel sun. Managed travelers are slightly ahead in technology device ownership, but both groups will respond to offerings that make their trips more efficient, such as the ability to change flights from a mobile device or to receive airport road traffic alerts from their rental car provider.

TABLE OF CONTENTS

• Managed And Unmanaged US Business Travelers Are Distinct Groups
  • Business Travelers Narrow The Digital Divide
  • Managed, Unmanaged Have Different Motivations
  • Managed Travelers Remain Business Travel Royalty
  • Online Business Travel Booking Flatlines
  • Managed Travelers More Engaged With Technology
• Supplemental Material

This is an excerpt

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