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	July 15, 2011 Buyers Should Reject Unfair Licensing Rules Align With Your Peers Against Five Unpopular Policies To Persuade Software Companies To Soften Their Approach by Duncan Jones with Liz Herbert, Rory Stanton	Average: 7  (4 ratings)

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Executive Summary

More than 150 clients voted in Forrester's survey of opinions on 15 controversial software licensing policies, and their responses give a damning indictment of these policies and the companies that apply them. This report summarizes the survey's results and identifies five particularly egregious issues that received almost unanimous condemnation. It also explains how fundamental changes in the technology world have brought software buyers new power to push back against unreasonable rules, and recommends some strategies to drive change from your software vendors.

TABLE OF CONTENTS

• Software Charges That Don't Relate To Value Annoy Buyers And CIOS
• Buyers' Votes Identify Five Widely Disliked Policies
• Software Companies Will Make Licensing Fairer, If Customers Demand It

RECOMMENDATIONS

• Buyers Can Drive Change By Aligning Against These Foul Five Policies
• Supplemental Material
• Related Research Documents

This is an excerpt

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