For Technology Marketing Professionals

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	June 1, 2007 Buyers Yearn For Enterprise Mobility Leadership As The Category Crystallizes, Vendors Should Provide Guidance And Clarity by Maribel D. Lopez with Eric G. Brown, Emily Van Metre

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Executive Summary

Mobility equates to nearly 30% of North American and European enterprise telecom budgets today, with that percentage set to grow. Firms expect to increase spending and extend more line-of-business applications to handhelds. A dark cloud hangs over today's rosy mobility picture, however, as firms struggle to advance mobility solutions in an ill-defined, technically unwieldy market. To push mobility beyond its current state, tech marketers must sell companies a smooth transition to ubiquitous computing. Leading mobility vendors will help firms create a holistic enterprise mobility strategy that integrates wired and wireless networks, bridges voice and data services, and extends beyond basic email access to business process transformation.

TABLE OF CONTENTS

• Buyers Push Mobility Efforts Forward Despite A Confusing Landscape
• Vendors Must Help Firms Make The Transition To Ubiquitous Computing

RECOMMENDATIONS

• Lead Vendors Must Drive A Mobility Strategy And Stake Claims
• Related Research Documents

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