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	December 21, 2007 Cable Companies Should Follow Comcast's Lead In SMB Services Comcast And Microsoft Team Up To Move SMB Services Into The Realm Of Office Productivity And Collaboration by Maribel D. Lopez with Michele Pelino, Eric G. Brown, Robert Muhlhausen	Average: 6  (1 rating)

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Executive Summary

Comcast inked a deal with Microsoft to offer free email, calendaring, and document sharing solutions to its broadband customers with fewer than 20 employees. The deal represents a maturing of the small and medium-size business (SMB) telecom market, moving beyond the resale of consumer-grade services toward packaged applications. Marketers at multiservice operators (MSOs) like Cox Communications and Time Warner should follow and extend Comcast's strategy by adding mobility to broadband and voice bundles, building unified communications solutions, and creating software-as-a-service (SaaS) offerings.

This is an excerpt

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