For Consumer Product Strategy Professionals

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	October 6, 2008 Cable Voice Brings VoIP Into The Mainstream Cablecos Will Claim 80% Of 28.4 Million Residential VoIP Users By 2013 by Sally M. Cohen with Michelle de Lussanet, Abe Garon, Dan Wilkos

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Executive Summary

While pure-play and telco voice over IP (VoIP) providers continue to struggle to win subscribers to their over-the-top (OTT) services, cablecos have been wildly successful in bringing VoIP technology to 12% of US consumers. What's more, pure-play and telco VoIP users remain the same niche early adopters who've been using VoIP for the past three years, while cable voice subscribers are more mainstream. We expect that cable will continue to drive VoIP technology to the average US household, growing to almost 23 million lines by 2013 and pushing the overall VoIP market across the 28 million-line mark over the next five years. VoIP product strategists at pure-play, telco, and cable providers can help drive growth with smart product planning that highlights bundle integration and calms consumer fears about new voice technologies.

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