For Customer Intelligence Professionals

Primary Analyst Photo	Document Information	Rate this Document
	March 9, 2009 Can The eCommerce Platform Do It All? Direct Marketers Will Find That Some Tools Are Missing an introduction by John Lovett

This is an excerpt

Executive Summary

Forrester Research recently reviewed B2C eCommerce platforms on their current offerings, strategy, and market presence. This research reveals that eCommerce offerings have progressed in strength and capabilities, leaving in-house development as an unflattering option for most. However, while today's platforms do offer core pieces of the online experience, direct marketers will likely find the inherent marketing tools and analytics capabilities inadequate for their advanced customer insight requirements.

This is an excerpt